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Copywriter - English Mothertongue

Job Details

Locations	Italy/Lombardia/Milano
Brand	Zegna
Contract type	Permanent Job
JOB FUNCTION	Marketing, Brand Communication & Digital Media/Marketing & Digital

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Copywriter - English Mothertongue

CompanyID (accounts for anonymous companies) 693,176

At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re looking for a Copywriter in Milan to contribute to our proud legacy and help shape our vibrant future.

What makes you, makes Zegna
The legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.

BASIC PURPOSE OF THE JOB
The Copywriter will be responsible for delivering engaging global copy and brand content across all channels, covering editorial features, social media, e-commerce, newsletters, seasonal storytelling narratives, press releases, CRM initiatives and other marketing launches (organic and paid). Acting as a guardian of the brand’s tone of voice, the person in this role will help define writing guidelines and maintain excellent standards for both internal and external teams to ensure clarity, consistency and attention to detail are retained at all times.

What makes up your day

Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.

In this role, you will:

Lead and deliver editorial copy across all channels, maintaining a strict publishing deadline.
Be the leader of the “Storytelling” of Zegna in every communication of the company.
Developing all copy for marketing messaging including digital marketing, social media, crm newsletters and website customer journeys.
Support the creative content team with early-stage campaign preparation and storytelling (e.g. ideation).
Create seasonal digital copy for Zegna’s high profile campaigns, working with our wider Zegna colleagues to ensure narrative alignment. E.g. PR.
Manage the copy creative process from briefs, brainstorms and copy creation, through to editing and proofreading of all copy to ensure consistency across all channels.
Overall copy project coordination - Responsible for managing creative copy flow ‘the gatekeeper and timekeeper’ and ensuring all publishing tools, calendars and briefs are up to date, with meticulous attention to detail regarding copy.
Ensure all online copy is proofread and fully approved prior to the go live date, confirming all copy in the staging documents are all up to date and accurate.
Leading freelance copywriter to be supported in the day by day work and proofreading

What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company. For this role, we’re looking for someone with:

Previous experience in a similar role (+4 years) at an agency or high-end brand preferred
University degree in Literature, Fashion or Advertising
English native speaker, a business knowledge of Italian would be a plus (just for meetings, not for writing)
Luxury fashion background, preferrably with menswear experience
Work experience ideating, writing and managing copy across brand communication, especially e-commerce and digital marketing
Keen interest in storytelling and editorials of luxury / fashion
Resilient to pressure and continuos feedback
Excellent attention to detail and ability to prioritise workload within a dynamic and fast paced environment
Proactive attitude towards working collaboratively with direct and indirect team members

What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.

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Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna.

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