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Brand Image Manager

Job Details

Locations	Italy/Lombardia/Milano
Brand	Zegna
JOB FUNCTION	Marketing, Brand Communication & Digital Media/Marketing & Digital

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Brand Image Manager

CompanyID (accounts for anonymous companies) 693,176

At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re looking for a Brand Marketing Image Manager in Milan to contribute to our proud legacy and help shape our vibrant future.

What makes you, makes Zegna
The legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.

BASIC PURPOSE OF THE JOB

We are looking for a proactive and detail-oriented Brand Marketing Image Manager to join our Brand Marketing team. In this hands-on role, you will lead and coordinate the operational aspects of brand marketing, ensuring consistent brand representation across all touchpoints, drive operational efficiency, and contribute directly to the success and impact of our brand initiatives.

What makes up your day

Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.

In this role, you will:

Operation Planning

Develop and maintain an integrated marketing operations calendar.
Manage marketing budgets, ensuring efficiency and alignment with strategic priorities.
Organize and coordinate key events, including the Marketing Summit.

Brand Guidelines & Identity

Maintain and enhance logo architecture, visual assets, and brand book.
Develop and manage glossary, color palettes, fonts, and other branding tools.
Manage and maintain the brand's physical Material Library
Take full ownership of Brand Guidelines across all retail formats (RTM, WHS, OUTLET)
Coordinate briefs and development of in-store tools, working closely with internal and external stakeholders
Ensure consistent brand representation across store design and marketing materials.

Tools & Delighting

Lead end-to-end management of Delighting and Packaging projects
Manage projects related to packaging and SOPs to ensure high-quality delivery.
Collaborate across teams to guarantee consistency and excellence in all touchpoints.
Ensure alignment with internal teams and external partners, maintaining a high standard of execution across all touchpoints
Map and manage marketing tools to ensure compliance with brand strategy and guidelines.
Support journey development, project management, and performance tracking.
Coordinate with Retail Operations, Brand, Merchandising, and Purchase Office to develop all activities related to packaging, labels, and in-store tools.

What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company. For this role, we’re looking for someone with:

At least 5 years of experience in a similar role
Proven experience in project management, ideally in brand or retail environments
Excellent organizational and time management skills
Strong collaboration and communication abilities across multiple functions
Experience in paper, packaging, and materials production, including supplier negotiation and coordination
Italian Mothertongue and Fluent English (both spoken and written)
Proficiency in Microsoft Excel
Ability to manage multiple projects simultaneously with a practical, solution-oriented mindset
A keen eye for detail and a creative approach to problem-solving

What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.

Related Positions

Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna.

VIEW OPEN POSITIONS

Brand Image Manager

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Public Relations Coordinator

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